Business Marketing

Manufacturers, transportation companies, distribution firms, and businesses that supply other businesses have excellent opportunities for these students. The emphasis is on how products and services are sold to businesses (rather than to consumers).

Degree Requirements

Required courses

MKT 4300Marketing Management

3 credits

MKT 4340Marketing Research

3 credits

Total Credit Hours:6

Recommended courses (choose four)

MKT 3610Business to Business Marketing

3 credits

MKT 3340Channels of Distribution

3 credits

MKT 3380International Marketing

3 credits

MKT 4320Sales Management

3 credits

MKT 4360Marketing in a High-Tech Environment

3 credits

Total Credit Hours:12