Public Relations/Advertising

Degree Requirements

Journalism Core (15 hrs.)

JOUR 2100Media Writing Laboratory

3 credits

JOUR 2104Media Writing Lecture

1 credit

JOUR 3500Publication Design and Graphics

3 credits

JOUR 3230Principles of Public Relations

3 credits

JOUR 3620Principles of Creative Advertising

3 credits

JOUR 4960Internship and Career Preparation Seminar

1 credit

JOUR 4970Internship experience

1 credit

JOUR 3970Applied Journalism/Broadcasting

1 credit

Total Credit Hours:15

Advanced Skills Courses (6 hrs.)

Choose two courses:

JOUR 3630Advanced Creative Advertising

3 credits

JOUR 4240Public Relations Case Studies

3 credits

JOUR 4250Public Relations Writing

3 credits

JOUR 4260Media Relations

3 credits

JOUR 4370Communication Workshop

3 credits

Total Credit Hours:6

Advanced Writing and Editing (6 hrs.)

Choose two courses:

JOUR 2150News Writing and Reporting

3 credits

JOUR 2160News Editing

3 credits

JOUR 3400Magazine Article Writing

3 credits

JOUR 3410Magazine Editing

3 credits

Total Credit Hours:6

Research Application (3 hrs.)

See adviser for approved course

Advanced Critical Thinking (3 hrs.)

Choose one course:

JOUR 4010History of Mass Communication

3 credits

JOUR 4420Theories of the First Amendment: Speech and Press

3 credits

JOUR 4400Mass Media Ethics

3 credits

JOUR 4410Communication Law

3 credits

JOUR 4500Mass Communication and Public Opinion

3 credits

JOUR 4920Media Literacy

3 credits

Total Credit Hours:3

Journalism/Broadcasting Electives (6-12 hrs.)

(adviser approved)

History (3 hrs.)

Course to be determined in consultation with a Department advisor.

Speech Communication (6 hrs.)

(adviser approved)