Advertising Management

Students who want a professional career in advertising find this program excellent preparation. Career opportunities include advertising agencies, advertising department of manufacturers and retailers, television and radio sales departments, as well as the advertising departments of banks, insurance companies, stock brokerages, and transportation companies.

Degree Requirements

Required courses

MKT 4300Marketing Management

3

MKT 4340Marketing Research

3

Total Credit Hours:6

Recommended courses

Choose four courses from the following:
MKT 3320Consumer Behavior

3

MKT 3360Advertising

3

MKT 3370Marketing Promotions

3

MKT 4320Sales Management

3

MKT 4360Marketing in a High-Tech Environment

3

MKT Elective

Total Credit Hours:12