Business Marketing

Manufacturers, transportation companies, distribution firms, and businesses that supply other businesses have excellent opportunities for these students. The emphasis is on how products and services are sold to businesses (rather than to consumers).

Degree Requirements

Required courses

MKT 4300Marketing Management

3

MKT 4340Marketing Research

3

Total Credit Hours:6

Recommended courses

Choose four courses from the following:
MKT 3610Business to Business Marketing

3

MKT 3340Channels of Distribution

3

MKT 3380International Marketing

3

MKT 4320Sales Management

3

MKT 4360Marketing in a High-Tech Environment

3

Total Credit Hours:12