Marketing Management

Marketing strategies and the design of effective programs are the emphasis of this specialization. Many career opportunities exist in management, purchasing and product planning. Frequently, business executives are selected from employees who have experience as a marketing manager.

Degree Requirements

Required marketing courses

MKT 4300Marketing Management

3

MKT 4340Marketing Research

3

Total Credit Hours:6

Recommended courses

MKT 3320Consumer Behavior

3

MKT 3610Business to Business Marketing

3

MKT 3380International Marketing

3

MKT 4360Marketing in a High-Tech Environment

3

Total Credit Hours:12