Marketing Research

Many companies are looking for students who know how to gather information and make reports about customers, product sales performance, and even reports about competitors. These careers are very involved in marketing departments when decisions and plans are made, as many times these professionals are the most knowledgeable about the markets.

Degree Requirements

Required courses

MKT 4300Marketing Management

3

MKT 4340Marketing Research

3

Total Credit Hours:6

Recommended courses

Choose four courses from the following:
MKT 3320Consumer Behavior

3

MKT 4360Marketing in a High-Tech Environment

3

MKT Elective

MKT Elective

3 credits

Total Credit Hours:12