Secondary Specialization in Marketing

A secondary specialization in marketing, as a supplement to a specialization in another business area, may be obtained by completing MKT 3310 plus nine hours of upper division courses in marketing. Students must meet all prerequisites to enroll in MKT 3310. Any course that may be used for specializing in marketing may also be used for the secondary specialization, with the exception of MKT 4500. At least one of the courses must be MKT 4300 (Marketing Management) or MKT 4340 (Marketing Research). A grade of “C” (2.0) or better is required in each course to apply to the secondary specialization.