Public Relations/Advertising Sequence in Journalism Major

Degree Requirements

Journalism Core (21 hrs.)

JOUR 1500Introduction to Mass Communication

3

JOUR 2100Media Writing Laboratory

3

JOUR 2104Media Writing Lecture

1

JOUR 2200Media Storytelling I

3

JOUR 3230Principles of Public Relations

3

JOUR 3500Publication Design and Graphics

3

JOUR 3620Principles of Creative Advertising

3

JOUR 4960Internship and Career Preparation Seminar

1

JOUR 4970Internship experience

1

JOUR 3970Applied Journalism/Broadcasting

1

Total Credit Hours:21
Students may take either JOUR-4970 (Internship Experience) OR JOUR-3970 (Applied Journalism/Broadcasting), but not both.

Advanced Skills Courses (6 hrs.)

Choose two courses:

JOUR 3630Advanced Creative Advertising

3

JOUR 4240Public Relations Case Studies

3

JOUR 4250Public Relations Writing

3

JOUR 4260Media Relations

3

JOUR 4370Communication Workshop

3

Total Credit Hours:6
(PR or advertising related)

Advanced Writing and Editing (6 hrs.)

Choose two courses:

JOUR 2150News Writing and Reporting

3

JOUR 2160News Editing

3

JOUR 3400Magazine Article Writing

3

JOUR 3410Magazine Editing

3

Total Credit Hours:6

Research Application (3 hrs.)

Choose one course:

BRCT 4350Mass Communication Research

3

JOUR 3300Social Media Metrics

3

Total Credit Hours:3
See an adviser for a list of other approved courses.

Advanced Critical Thinking (3 hrs.)

Choose one course:

JOUR 4010History of Mass Communication

3

JOUR 4420Theories of the First Amendment: Speech and Press

3

JOUR 4400Mass Media Ethics

3

JOUR 4410Communication Law

3

JOUR 4500Mass Communication and Public Opinion

3

JOUR 4920Media Literacy

3

Total Credit Hours:3

Journalism/Broadcasting Electives (6 hrs.)

(Adviser approved.)

Total Credit Hours:6

History (3 hrs.)

(Adviser Approved.)

Total Credit Hours:3

Speech Communication (6 hrs.)

(adviser approved)