Advertising Management

Students who want a professional career in advertising find this program excellent preparation. Career opportunities include advertising agencies, advertising department of manufacturers and retailers, television and radio sales departments, as well as the advertising departments of banks, insurance companies, stock brokerages, and transportation companies.

Degree Requirements

Required courses



MKT 4300Marketing Management

3 credits

MKT 4340Marketing Research

3 credits

Total Credit Hours:6

Recommended courses



MKT 3320Consumer Behavior

3 credits

MKT 3360Advertising

3 credits

MKT 3370Marketing Promotions

3 credits

MKT 4320Sales Management

3 credits

MKT 4360Marketing in a High-Tech Environment

3 credits

MKT Elective

BSAD 3600 Business Ethics

3

Total Credit Hours:12