Marketing Management

Marketing strategies and the design of effective programs are the emphasis of this specialization. Many career opportunities exist in management, purchasing and product planning. Frequently, business executives are selected from employees who have experience as a marketing manager.

Degree Requirements

Required marketing courses



MKT 4300Marketing Management

3 credits

MKT 4340Marketing Research

3 credits

Total Credit Hours:6

Recommended courses



MKT 3320Consumer Behavior

3 credits

MKT 3610Business to Business Marketing

3 credits

MKT 3380International Marketing

3 credits

MKT 4360Marketing in a High-Tech Environment

3 credits

BSAD 3600 Business Ethics

3

Total Credit Hours:12