Marketing Research

Many companies are looking for students who know how to gather information and make reports about customers, product sales performance, and even reports about competitors. These careers are very involved in marketing departments when decisions and plans are made, as many times these professionals are the most knowledgeable about the markets.

Degree Requirements

Required courses



MKT 4300Marketing Management

3 credits

MKT 4340Marketing Research

3 credits

Total Credit Hours:6

Recommended courses



MKT 3320Consumer Behavior

3 credits

MKT 4360Marketing in a High-Tech Environment

3 credits

MKT Elective

MKT Elective

3 credits

BSAD 3600 Business Ethics

3

Total Credit Hours:12