Public Relations/Advertising Sequence in Journalism Major

Public Relations/Advertising Sequence in Journalism Major

Degree Requirements

Journalism Core (24 hrs.)

JOUR 1500

Introduction to Mass Communication

3

JOUR 2100

Media Writing Laboratory

3

JOUR 2104

Media Writing Lecture

1

JOUR 2200

Media Storytelling I

3

JOUR 2300

Media Storytelling II

3

JOUR 3230

Principles of Public Relations

3

JOUR 3500

Publication Design and Graphics

3

JOUR 3620

Principles of Creative Advertising

3

JOUR 4960

Internship and Career Preparation Seminar

1

JOUR 4970

Internship Experience OR

1

JOUR 3970

Applied Journalism/Broadcasting

1

Subtotal: 24

Advanced Skills Courses (6 hrs.)

Choose two courses:

JOUR 3630

Advanced Creative Advertising

3

JOUR 4240

Public Relations Case Studies

3

JOUR 4250

Public Relations Writing

3

JOUR 4260

Media Relations

3

JOUR 4370

Communication Workshop*

3

Subtotal: 6

*(PR or advertising related)

Advanced Writing and Editing (6 hrs.)

Choose two courses:

JOUR 2150

News Writing and Reporting

3

JOUR 2160

News Editing

3

JOUR 3400

Magazine Article Writing

3

JOUR 3410

Magazine Editing

3

Subtotal: 6

Research Application (3 hrs.)

Choose one course:

BRCT 4350

Mass Communication Research

3

JOUR 3300

Social Media Metrics

3

Subtotal: 3

See an adviser for a list of other approved courses.

Advanced Critical Thinking (3 hrs.)

Choose one course:

JOUR 4010

History of Mass Communication

3

JOUR 4420

Theories of the First Amendment: Speech and Press

3

JOUR 4400

Mass Media Ethics

3

JOUR 4410

Communication Law

3

JOUR 4500

Mass Communication and Public Opinion

3

JOUR 4920

Media Literacy

3

Subtotal: 3

Journalism/Broadcasting Electives (6 hrs.)

(Adviser approved.)

Subtotal: 6

History (3 hrs.)

Course to be determined in consultation with a school adviser.

Subtotal: 3

Speech Communication (6 hrs.)

(adviser approved)