JOUR 3230 Principles of Public Relations

This course will focus primarily on techniques to garner and sustain public understanding, acceptance and support for an organization. This course will explain the merits of these techniques through theory and application, and will offer constant reminders of the relationship between theory and practice. Understanding theory can result in more efficient and effective use of techniques.

3 credits

Prerequisites

Media Writing Lab JOUR 2100; Media Writing Lecture JOUR 2104; and minimum GPA of 2.25

Cross Listed Courses

JOUR 8236