JOUR 4260 Media Relations

This course focuses on the communication tools used in media relations, the nuances of working with reporters from press and various media, news writing, news judgment, strategic planning, and the application of communication theories in understanding the relationship between news organizations and media relations representatives for organizations and corporations.

3 credits


The prerequisite course is Principles of Public Relations (Jour 3230). Students must also have at least a 2.25 GPA.

Cross Listed Courses

JOUR 8266