SPCH 4510 Persuasion and Social Influence

The primary goal of this course is to provide students with a solid grounding in theories, principles, and strategies of persuasion social influence as they apply to everyday contexts in which influence attempts take place. Students should gain familiarity with findings from empirical investigations on persuasion, social influence, and compliance gaining, and will learn about strategies and techniques of persuasion relating

3 credits


SPCH 4510: Junior standing, and SPCH 2010 or SPCH 2410 SPCH 8516: Graduate standing

Cross Listed Courses

SPCH 8516