Secondary Concentration in Marketing

A secondary concentration in marketing, as a supplement to another BSBA concentration, may be obtained by completing MKT 3310 with a grade of C+ of above plus nine (9) hours of upper-division (3000-4000 level) courses in marketing. Students must meet all prerequisites to enroll in MKT 3310.  For students who wish to complete a secondary concentration in marketing, at least one of the courses must be MKT 4300 (Marketing Management) or MKT 4340 (Marketing Research).  For the remaining six (6) hours of upper-division (3000 or 4000 level) marketing courses, any course approved for the Marketing concentration may also be used for the secondary concentration in marketing, with the exception of MKT 4500.  A grade of C (2.00) or better is required for a course to apply to the secondary concentration.